Northern Light
(01)
Identity and campaign for a winter light festival in the north of the Netherlands.
Identity
·
2026
Overview
Client
Noorderlicht Foundation
Year
2026
Role
Art direction, Design
Scope
Identity, Website, Campaign
Team
Elsa Mori, Jonas Bakker
A winter festival needed an identity that works in the dark: on screens, on lightboxes and on the streets of a small northern town. The idea was a typographic system that behaves like light itself, stretching and contracting across formats.
The system rolled out across posters, a festival website, wayfinding and social content, built from one variable grid and a single accent colour.
(A)
Poster series on location, printed on backlit film.
(B)
Wayfinding signage at the main square.
(C)
Night view of the central installation.
Detail
The logotype stretches with the length of the night. A typographic system that grows from December to February.
(Client)
Marit de Vries, Director at Noorderlicht Foundation
Next project
(02)
Atelier Vos