Ode Records
(07)
Animated identity and release visuals for an independent record label.
Motion
·
2023
Overview
Client
Ode Records
Year
2023
Role
Motion design, Art direction
Scope
Motion, Identity, Social
Team
Elsa Mori, Daan Visser
Ode Records releases experimental music on vinyl. The identity is built around a single rotating mark that slows down, speeds up and loops with each release.
Every record gets its own short loop for social, streaming platforms and the shop screen, all generated from the same motion system.
(A)
Release loop for the spring catalogue.
(B)
Artist portrait for the album campaign.
(C)
Label mark on a limited pressing.
Detail
The mark rotates at 33⅓ rpm. Everything else in the system is timed to that rhythm.
(Client)
Mila de Groot, Founder at Ode Records
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