Studio Kern

(05)

Brand identity for a type foundry, built around the space between letters.

Identity

·

2024

a close up of a roof

Overview

Client

Studio Kern

Year

2024

Role

Strategy, Identity design

Scope

Identity, Stationery

Team

Elsa Mori

Studio Kern draws typefaces for brands and publishers. The identity focuses on what type designers care about most: the space between letters.

A modular logotype, a set of stationery and a specimen format give the studio a clear and flexible presence.

Dark, embossed birra moretti logo on a textured surface
gray typewriter keys

(A)

Business cards and letterhead.

a close up of an old fashioned typewriter

(B)

Type specimen booklet.

a close up of some type of type of wood

(C)

Packaging for the specimen series.

black and brown case
a close up of a roof

Detail

The logotype adjusts its spacing per application. Tight on cards, generous on signage.

(Client)

“Finally an identity that speaks the language of type designers.”

“Finally an identity that speaks the language of type designers.”

Ruben Kern, Founder at Studio Kern

Next project

(06)

Field Notes

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