Lumen Festival
(04)
Campaign for a three-day music and light festival, from street posters to social.
Campaign
·
2024
Overview
Client
Lumen Festival
Year
2024
Role
Concept, Design
Scope
Campaign, Motion, Social
Team
Elsa Mori, Tim Ooms
The brief asked for a campaign that could be recognised from across the street. The answer: oversized type, cut by a single bright shape that changes per day of the festival.
The same building blocks were animated for social and screens, keeping the campaign consistent in every channel.
(A)
Street posters around the venue.
(B)
Animated social formats.
(C)
Day-two poster in the series.
Detail
One shape, three colours, three days. The system is simple enough to scale and bold enough to stand out.
(Client)
Noor Haddad, Producer at Lumen Festival
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